What is Grandmillennial Style?

Have you ever heard of Grandmillennial Style? In recent years, this interior design trend has been gaining traction, combining the best of the past with a fresh and modern touch. This unique approach has captured the attention of the design world and resonated deeply on social media, winning the hearts of many, young and old alike.

neutral living room with blue plaid accent chairs and patterned rug — via Grace Hill Design

The term “Grandmillennial Style” was first introduced by Emma Bazilian in 2019 in a publication of House Beautiful. This design trend celebrates the fusion of classic, vintage aesthetics with a modern sensibility. Typically associated with those aged in their late 30s (that would be me!), the Grandmillennial aesthetic showcases a refined appreciation for designs often deemed “old-fashioned” or “quaint”.

bedroom with dark wood dresser and green floral wallpaper — Photography by Alise O’Brien, Design by Ken Stückenschneider

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The Grandmillennial Aesthetic

Remember the homes from classic movies like Father of the Bride? Those emblematic styles are the essence of this trend. Despite its vintage origins, this style’s current resurgence in popularity is a fresh take, fusing nostalgia with contemporary elements.

Grandmillennial style is not just about reviving traditional style but giving it a contemporary twist. It’s an elegant nod to the past, drawing inspiration from the decor our grandparents loved. Think floral wallpaper, cozy vintage fabrics, ornate patterns, and delicate china. These elements, reminiscent of Laura Ashley prints, evoke memories of warm family gatherings and infuse any space with timeless elegance.

Bright Colored grandmillennial style living room — Bright Spaces via Pender and Peony

A defining characteristic of Grandmillennial style is its eclectic blend. It seamlessly combines traditional design with modern elements, creating a harmonious balance that’s visually appealing. Imagine a room adorned with floral wallpapers, complemented by beautiful lampshades and heirloom quilts. The style crafts a tapestry of patterns and textures, resulting in a space that feels both effortless and inviting.

grand millennial boxwood tree decor — Boxwood Trees via Pender and Peony

Vintage treasures play an instrumental role in this style. Mixing old and new pieces offers a fresh, contemporary edge. Pairing an antique sideboard with modern lighting or blending a classic floral armchair with a minimalist coffee table makes the room radiate with depth and character. The use of soft colors, like blush or mint green, sets a serene backdrop for these intricate patterns and textures.

The Grandmillennial Aesthetic

Fine Blue and White China grand millennial style decor — Blue and White China via Shabby Fufu

grandmilleniak style living room with accents of blue and red — via Grace Hill Design

Handcrafted and personalized touches further enhance the Grandmillennial aura. Think embroidered linens, needlepoint pillows, or a gallery wall that narrates your personal journey. These details, infused with your unique narrative, lend warmth and character to your interiors.

The Essence of Grandmillennial Decor

The allure of this style lies in its ability to evoke feelings of warmth and comfort, reminiscent of our grandmother’s homes—earning it the affectionate moniker “Granny Chic”. Key elements include:

Floral wallpapers
Blue and white palettes
Skirted tables
Needlepoint accents
Embroidered linens
Mixed patterns, especially monograms and floral patterns
Ornate chandeliers
Collections of silver, china, and crystal
Pleated lampshades
Rattan, bamboo, and wicker materials
Dark brown wood furniture
Fabrics such as toile, chintz, plaid, lace, and more
Traditional wooden furniture, especially walnut, cherry, and mahogany
Vintage brass items
Boxwood topiaries, and more.

While these elements might evoke a sense of grandeur, they are crafted in a way that ensures both elegance and livability. It’s a reinterpretation rather than a replica of our grandmother’s homes.

Grandmillennial Style living Room Decor — Living Room Decorated in Grrandmillenial Style *via designer* Amal Raad Kapen

Nancy Meyers and the Grandmillennial Aesthetic

Nancy Meyers, renowned film director and producer, has crafted some of Hollywood’s most beloved films. Though her narratives often revolve around intricate personal relationships and self-discovery, another, more subtle protagonist often emerges in her films: interior design. Meyers’ influence on mainstream culture’s adoration for the grandmillenial look can be pinpointed through several key aspects:

1. Showcasing Quintessential Homes: Meyers’ films often take place in homes that embody the Grandmillennial design style long before it was coined as such. Homes in movies like “It’s Complicated,” “The Holiday,” and “Something’s Gotta Give” are testaments to this style. These residences, with their cozy kitchens, ornate libraries, and timeless living rooms, offer a visual feast of classic decor infused with modern sensibilities.

2. The Blend of Old and New: Meyers masterfully captures the essence of Grandmillennial by blending the old and the new. Vintage furniture, floral wallpapers, and traditional fabrics coexist seamlessly with contemporary art, modern appliances, and sleek design elements. This blend (and well-edited design) appeals to a broad audience, allowing both younger and older generations to find something to resonate with.

3. Emphasis on Detailed Interiors: The detailed set designs in Meyers’ films highlight the intricacies of the Grandmillennial style. From embroidered cushions to wooden antiques, and from cozy fireplaces to shelves adorned with classic books, every element is meticulously curated. This emphasis not only sets the mood for the story but also turns the spotlight on design elements emblematic of the Grandmillennial aesthetic.

4. Evoking Nostalgia and Comfort: Meyers’ films often evoke a sense of nostalgia, reminding viewers of simpler times. This feeling is amplified by the Grandmillennial interiors. They invoke memories of visiting grandparents’ homes, sitting in cozy living rooms, and being surrounded by timeless decor. This nostalgia, combined with modern touches, creates an ambiance that is both comforting and familiar, yet fresh and contemporary.

5. Inspiring Real-Life Decor Choices: Given the popularity of Meyers’ films, it’s no surprise that audiences often leave not just contemplating the storyline but also the mesmerizing interiors. Many fans have been inspired to recreate the “Nancy Meyers look” in their homes, further popularizing the Grandmillennial style in mainstream culture.

Nancy Meyers, through her cinematic lens, has played a pivotal role in popularizing the Grandmillennial style. Her film sets are more than just backdrops; they’re characters in their own right, influencing viewers and shaping design trends. By seamlessly merging the old-world charm with contemporary chic, Meyers has solidified her influence on both the world of cinema and the realm of interior design.

Embracing the Grandmillennial in Your Home

In the realm of interior design, trends usually evolve every decade. While the farmhouse style has enjoyed its moment in the spotlight, the Grandmillennial style is poised to weave its magic next. Although design trends may ebb and flow, the classic style of a well-design Grandmillennial space ensures it will always find a place in the hearts of design aficionados.

traditional living room with grandmillenial style patterns on the pillows and chairs — via Houzz

So, for those embarking on a home transformation, consider blending traditional charm with contemporary elements. The Grandmillennial trend allows homeowners to infuse their spaces with a unique blend of the past and the present, crafting a home that’s both cozy and chic.

Remember, decorating is not just about following trends, but about finding what resonates with you. As the old saying goes, “A house is made of bricks and beams, but a home is made of hopes and dreams.” Embrace the Grandmillennial style and let your home tell its story.