Sherwin Williams Pure White SW 7005 is considered one of the best white paint colors for interiors. It’s bright and clean without being stark and cold – a great white for walls, trim and cabinets.

Sherwin Williams Pure White (7005) header image

Every day I get questions about the “perfect” shade of white for walls, trim and doors. While there’s no perfect color that will work for everyone, Sherwin Williams Pure White comes close to it, thanks to how versatile it is.

If you’re looking for a bright white that looks soft and works with both warm and cool colors, Pure White is an excellent choice. In fact, since we remodeled our kitchen a few years ago, we’ve slowly been repainting all our trim and interior doors this color (which were previously BM Decorator’s White and then SW Extra White).

What Color is Pure White?

While pure white is, as the name suggests, a pretty pure white it does not at all feel cold and stark and has barely any undertones.

It’s considered the best white paint for interior doors, trim and moldings, and interior walls due to its soft color.

living room fireplace and built-ins painted Sherwin Williams Pure White
Living Room painted Sherwin Williams Pure White for the fireplace and built-ins

What is The LRV?

Firstly, let’s talk about the Light Reflectance Value (LRV) of Sherwin Williams Pure White. LRV measures the amount of light a color reflects or absorbs. On the LRV scale, a higher value (closer to 100) means that a color will reflect more light back at you and a lower value (closer to 0) means that a color will appear darker, or absorb more light. 

The LRV of Pure White is 84, which means it reflects a lot of light, which makes it a soft white color, and not an in-your-face ultra-bright white.

nursery with SW pure white walls and blue rug
In this nursery, you can see the slight gray of Pure White on the walls compared to the ultra-bright white ceiling paint. This undertone is only apparent in this space on the walls (not the trim) in the morning because of a Western exposure (no warm morning light).

What Are the Undertones of Pure White?

SW Pure White has More has the slightest hint of warmth (touch of yellow) as well as the tiniest touch of gray to offset the warmth.

This slight softness makes it a great option for any design style. It pairs well with cool-toned colors such as blues, greens, and grays and with warmer colors like greige, beige, and tan. This is what makes it such a versatile shade of white.

pure white trim with repose gray walls lightened by 50%
Pure White trim/wainscoting with SW Repose Gray walls (lightened by 50^%). You can really see the softness of the color here, but it still looks nice and white.

Where Does Pure White Work Best?

Pure White as a trim and door color will work in any room of your home, with any exposure. It doesn’t matter whether you have warm south-facing light, only morning light, afternoon light or gray northern light. It’s an excellent, versatile choice for a soft warm white.

Sherwin Williams Pure White 7005 painted nursery walls with a white dresser

For walls, in a room that gets cool light all day long, Pure White may lean more into its gray undertone, but it will still appear as a soft white. On the other hand, south-facing rooms or ones with a lot of warm western afternoon light will see the warmer undertone become a lot more apparent.

side by side of powder bathroom painted pure white with dull morning light versus warm afternoon light
See how the dull morning light makes the Pure White look grayer? Conversely, the same room in the late afternoon has warm light that brings out the warmth of the color.

We also used Pure White to spray our deck. It ties in perfectly with our bright white siding, so I know it would also be a great color if you were choosing to paint the exterior of your house a bright white.

Sherwin Williams Pure White on an exterior wood deck

What Paint Sheen Should I Use?

The sheen of paint used on walls, trim, and ceilings can make a difference in the final look of the space.

For walls, a matte or eggshell finish is typically used, while a semi-gloss or gloss finish is recommended for trim and doors. Ceilings should be painted in a flat finish. Using these different sheens will create a subtle contrast and add dimension to the space.

Pure White on Kitchen Cabinets

If you’re wondering how this particular color works on kitchen cabinets, the photo below is a great example at how well it works not only on cabinets, but in the whole kitchen—walls, ceiling, and trim! It’s a great option if you’re looking for a timeless white for your kitchen.

(Photo) – Pure White on cabinets, walls, ceiling, and trim in the kitchen.

Bright kitchen with SW Pure White cabinets, ceiling, trim, and walls with a navy blue island.
Full Pure White kitchen via Kylie M. Interiors

Pure White versus Extra White

Now, let’s compare Pure White to other popular Sherwin Williams white shades.

Extra White (SW 7006) is a brighter, crisper white with a higher LRV of 86. It doesn’t have the softness that Pure White has and can appear starker in certain lighting (especially East facing rooms or those with Northern exposure). It has a tendency to flash a little blue, so I usually prefer to use it alongside other cool colors.

If you place Pure White alongside Extra White, it will immediately look a bit dirty, thanks to that little drop of black that gives it the gray undertone.

Extra White is one of those really bright whites, that when placed next to another white, instantly makes them look dingy.

I would not use these two whites together. If you are choosing between the two for doors and trim, Extra White is a really bright, crisp, almost stark white that can turn a little bit blue in cool light. Pure White is less bright and has barely any tendency to show its undertones, making it a great choice.

Pure White versus Stonington Gray
Pure White on the left, Stonington Gray on the right

SW Pure White vs SW Alabaster

Alabaster (SW 7008) is a warmer white with both a yellow undertone and some gray to help soften it up. It has an LRV of 82, making it a slightly darker option than Pure White. Alabaster verges on feeling like an off-white.

While it’s a popular color for walls, trims, and cabinets, it’s not what you would want to choose for a traditional “white” trim or cabinet color.

SW Pure White vs SW Snowbound

If you’re looking for a traditional “white” white, Sherwin Williams Snowbound most likely is not the color for you. It’s not a true white and has warmer undertones that make it lean closer to the off-white color range, despite its LRV of 83.

Snowbound has a taupe undertone that can look quite pink in certain lights, while in southern exposures it can even look a bit creamy.

If you’re looking for a soft, warmer color for your walls, Snowbound may not be a bad choice, but if you’re looking for a nice bright white for your trim and doors, this is probably not the color you’re looking for.

SW Pure White vs SW High Reflective White

High Reflective White is Sherwin Williams’ whitest white, and it’s almost a completely true white with no visible undertones. If you want a really really bright white that is neutral (no warmth, no coolness) then High Reflective White is an excellent choice.

High Reflective White is actually the base white used to make other paint colors so it has no tint added to it.

Compared to High Reflective White, Pure White will look a lot softer, and depending on the light, you’ll notice either the warmth or that touch of gray. Of course, that’s only when they are compared side by side.

What Type of Paint to Use

Sherwin Williams paint is really high quality, but I would definitely stick to their Emerald or Cashmere lines. The cheaper paint does not cover as well, so you just end up using more.

For trim and doors, both Sherwin Williams’ Urethane Trim Enamel and their ProClassic formulas are excellent for a tough-as-nails finish on trim, doors and cabinets. The Urethane Trim Enamel in particular, is self-leveling and cures to a finish similar to that of an oil-based paint.

Final Thoughts

Pure White is considered to be one of the most popular whites for many reasons —it shows as a soft, clean white that doesn’t come off too stark or cold.

In a north-facing room, the slight gray undertone may become more apparent, while in a south-facing room it will look a bit warmer, especially as a wall color. The inherent sheen used for trim reflects more light, so the undertones are less apparent as the light changes.

It’s an excellent choice for all the woodwork in your home, from trim and doors to cabinets, and also works well as an interior paint color. Looking for a nice bright white for an exterior paint job? Pure White is a great choice!

Pure White works with both warm and cool color palettes, making it incredibly versatile.

Don’t Forget…

Don’t forget – no matter what you’ve read or photos you’ve seen online, it’s really important to sample paint colors in your home before committing!

Samplize provides real paint samples that are easy to move around your home, and cheaper than buying a gazillion paint pots! It’s the only way I buy paint samples.

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Coupon entitles all customers to 10% off the entire order with no minimum purchase requirement. This is a one-time use coupon and it cannot be combined with other discounts.

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  1. Hello, have been researching SW Pure white for weeks! Found your post most helpful. Planning to do kitchen cabinets in SW Pure white, would the island in BM Wrought iron work? Southern light with lots windows. Would you mind recommending a wall color as well. Would really appreciate any help, I feel like my head is going to explode with all colors choices!

    1. Yes Wrought Iron would have nice contrast! I would pick something light and slightly warm for the walls. You could just do Pure White (which would be beautiful with all the light coming in) or if you want some color, BM Classic Gray, SW Repose Gray (lightened by 50%) something along those lines would be nice. If you go all-white, try to balance that out by adding more warmth with brass hardware or even just rattan or warm wood barstools.

  2. Joyce Cason says:

    I am in the process of having my new construction house painted. The interior is going to be pure white in satin, I went with extra white gloss for doors and trim. I read your article and now I’m afraid that my pure white will have the dingy look as you said. Will it be that bad? I’ll probably still have time to take the buckets and have them tinted to pure white for my trim and doors??

    1. I would not do pure white and extra white together. Pick one and use it for both walls and trim. With the different sheens, there will be enough contrast that it won’t look like the same color but you won’t have to worry about the undertones.

  3. I’ve read a few times that some houses don’t look good with white walls. What circumstances would cause that to be the case? I’m planning on painting most of my house white, but reading that makes me a little nervous.

    1. I think the houses that don’t look good with white walls are the ones that feel cold and sterile. It’s really important that first you choose the right white, and second that you warm up the space with lots of warm wood tones, soft furnishings and some color (even if it’s just throw pillows).

  4. I’ve browsed through soo many white paint color articles !! These walls almost look gray to me.. is the room north facing?

    1. East and south! They look slightly gray because the white in the wallpaper is much whiter PLUS the walls are painted in a matte finish which doesn’t reflect light. Eggshell looks much brighter white.

  5. This article gave me so much peace. We painted our kitchen cabinets Pure White a year ago and they are beautiful. We are taking the leap and using Pure White on all the main floor walls and trim. This article gave me reassurance that it will be a good choice! Thank you!

  6. brittany carpenter says:

    Is the wall and trim the same color?

  7. Looks fantastic. What color and sheen did you use for the ceiling?

    1. Ceiling is always flat ceiling paint in just the standard off-the-shelf color. I never bother with tinting.

  8. Hi Jenna!

    I have modern black furniture in my bedroom. Its large with lots of window and vaulted ceilings. I want white walls. Is Pure White a good choice?

      1. I am unable to find Sherwin Williams Pure White SW 7005 at the stores, does the company has a new name for this product?

        1. No, I bought pure white at my local Sherwin Williams last week. The name had not changed, it’s their most popular white.

      2. Missy Hammond says:

        We have Pure White in the walls but all shadowing looks baby blue. So we are repainting but have no clue what color. The walls are matte. Would a glossier finish of Pure White help with the cool tone shadowing or picking a new soft white color?
        ***Large open concept room facing north east and southwest

        1. The Northeast light is probably bringing in some gray tinged light which is making everything look a tad blue…the matte finish is not helping. White paint will always reflect color from its surroundings too so make sure you don’t have too much blue in the room (rugs, furniture, etc.). If you pick a warmer white like BM White Dove you won’t have to worry about any blue coming through.

  9. Diane Shultz says:

    Hi! Your article so very helpful..I am doing a new build in So Cal Wine country doing 1300 sq ft 2bdrm/2bath in SW Pure white matte walls, satin trim, cabs & doors..also..I’m doing appliances in GE cafe series white matte countertops will be honed marble & floors all light white oak..appliances are true white! Do you think Pure white be ok on cabs??? Suggestions?? Thank you!!

    1. Hi Diane. How did yours turn out. I’m about to paint cabinets and trim. Deciding on which white. I also have cafe matte white with brushed bronze knobs.

  10. I’m thinking about doing my overall house and white duck and using pure white for the trim. But I need to pick a color for the kitchen cabinets. I was told that I could do eggshell on the walls and do a semi gloss on the cabinets in the same color (White Duck). Interesting what your thoughts are? Thank you!!!!

  11. Callie Nelson says:

    Hello again,

    I see you mentioned above that semi-gloss sheen will hold up better on doors. I have been wanting to do satin for our trim however. Do you suggest doing satin for the floor boards and semi gloss for doors and door boards? Or all the same? What do you do in your home?


    1. Jenna Shaughnessy says:

      Same sheen for both!

  12. Callie Nelson says:

    Hi there,

    I am just wondering what ceiling color you went with here? Would BM Chantilly Lace work okay with SW Pure White on walls?


    1. Jenna Shaughnessy says:

      Our ceilings are just off the shelf white!

  13. Your post has been very helpful. I have repose gray on the master bathroom cabinets (master bath is east facing). Do you think Pure White on the walls (eggshell) and trim (semi gloss) would coordinate well with repose gray? Just wanted to be sure it wouldn’t be too stark looking in a room that faces east. Other option would be perhaps to try Eider White with Pure White trim? Thank you!

    1. Jenna Shaughnessy says:

      HI Debbie, We have Pure White in an East facing room and love it! It’s not a super stark white, but nice and bright. Eider White would work, too but won’t look as “white”, it has warmth to it.

      1. Meant to thank you for your response the other day! Really appreciate it!

  14. Hi,
    I’m thinking of painting my bedroom SW Pure White. This will be my first time using SW as I am usually a Benjamin Moore user. I am interested in an Eggshell finish but I’ve heard that SW finishes are quite different from BM finishes? What would be the equivalent to a BM Eggshell finish? I don’t want much sheen at all but not a completely flat look that will easily get dirty. Should I use SuperPaint, Emerald, Cashmere, or any of the others?

  15. Valentina says:


    My landlord was supposed to color the new apt in pure white but accidentally chose “Sherman Williams semi – gloss extra white emerald.” Would you recommend painting the trim and the doors in this color too? If so, what sheen would you use for both the doors and trim? Thanks!

    1. Jenna Shaughnessy says:

      Yes, I would use the same color in a different sheen for your trim. Walls should be matte or eggshell with trim/doors satin or semi-gloss

  16. Hi,

    Just painted our new apartment in pure white. What do you recommend for the trim and the closet doors? Right now the landlord accidentally used a more yellow shade and it’s driving me crazy haha. Thanks so much.

    1. Jenna Shaughnessy says:

      Hi Tillia – Use the same paint color (pure white) in a different sheen than the walls. Most people like semi-gloss for trim, although I personally prefer satin.

      1. Thanks. Not sure if this posted but do you then do semi gloss on the doors too? Or keep it all satin, same color?

        1. Jenna Shaughnessy says:

          Whatever you do on trim, you can do on door but semi-gloss will hold up better on doors, generally speaking.

  17. I’m thinking of painting our walls pure white. Would you use the same color for the ceiling? I have a ranch style home with 8ft ceilings and just want to make sure they look clean, light and bright. I also plan to paint the doors and trim
    In the same color and will use different sheen than the walls. I just need a push and some reassurance on going all white and doing it right! Thanks!

    1. Jenna Shaughnessy says:

      Hi Bianca! Yes, you can use the same white on the ceiling in a flat finish. Using standard off-the-shelf ceiling paint works fine, too!

  18. cyndi Diaz says:

    So if I have ultra white trim, what is the perfect white to pair with it that will NOT look at all yellow. I made the mistake to do shell white with ultra white trim and it looks yellow. I do not want a yellow undertone at all!! HELP!

    1. Jenna Shaughnessy says:

      White trim with white walls is really tricky! My general rule is to use the same white but in a different sheen. So if your trim is satin or semi-gloss, use the same white on your walls but in a matte or eggshell finish. The undertones will match but the trim and walls will still have contrast because of the difference sheens

      1. Cyndi Diaz says:

        I can’t thank you enough! I will go with that. I just want white walls hahaha

  19. Hi I’d love to know details on that rugh – it looks so beautiful!!

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